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Course Overview

This informative three week course will teach you all that you need to know in order to make sure your business stands out in the modern world. You’ll find out how to iterate, how to improve your advantage against competitors via competitor research, and how to get ahead with your competitive strategy. A major focus of this course will be finding out where your competitors are weak, therefore accentuating where your business can be strong. You’ll do this by effectively researching your competition and defining your own competitive landscape.

  • Competitive analysis
  • Effectively researching your competition
  • Positioning your business
  • Defining your competitive landscape
  • Creating a unique competitive advantage

This course is best suited to entrepreneurs (or students who eventually want to start a business), middle managers within established companies and executives.

By the end of the course you will receive an Ozone certification.  This certification is evidence that you are able to…
  • Competitive analysis
  • Effectively researching your competition
  • Positioning your business
  • Defining your competitive landscape
  • Creating a unique competitive advantage