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Course Overview

Digital marketing can be a crucial tool to grow a business. On this course you will explore what digital marketing is, why it is important and look at some digital marketing strategies including display advertising, pay per click advertising, search engine optimization and email marketing. Finally, we will discuss the importance of balancing and integrating different digital marketing strategies and how companies target customers. 

Week 1 

How to use digital marketing 

  • Introduction to digital marketing 
  • Display and pay-per-click advertising 

 

Week 2 

Digital marketing techniques 

  • Search engine optimization 
  • Email marketing 
  • How to integrate these techniques 

This course is for anyone with an interest in digital marketing who is seeking to develop their entrepreneurial skills, preparing to enter the workplace or looking to change careers. No prior experience or qualifications required.

By the end of the course you will receive an Ozone certification.  This certification is evidence that you are able to 
  • Describe what digital marketing is 
  • Explain why digital marketing is important for businesses 
  • Describe the different types of digital marketing including; display advertisements, pay per click, search engine optimization, and email marketing 
  • Explain how the different digital marketing methods can deliver value to businesses 
  • Identify the key features that should be included in a digital marketing strategy 
  • Describe how businesses can use data to target customers in their digital marketing campaign 
  • Explain the benefit and importance of integrating different digital marketing techniques