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Course Overview

What does it mean to be entrepreneurial?

Being entrepreneurial is an exciting challenge and will help make your technology-based idea a reality.

In this free online course, you’ll learn from experienced technology entrepreneurs and educators from the University of Twente how to address three crucial questions along the path towards a financially sustainable venture. You’ll find out how to recognize, evaluate and exploit entrepreneurial opportunities.

  • Entrepreneurship
  • Opportunity recognition and evaluation
  • Lean start-up
  • Opportunity development: Market segmentation, Customer research, Targeting and positioning
  • Opportunity exploitation: Network identification and management, Earning models and financing

This course is for entry-level students from all disciplines with an interest in technology-based entrepreneurship. It will be of particular interest to STEM students.

By the end of the course, you‘ll be able to…
  • Develop a technology-based business model from a basic idea towards a financially sustainable business
  • Apply the principles of Lean Startup as a tool for new venture development
  • Recognize the importance of being marketing-oriented and the effects of networks on new venture development

Use tools for revenue analysis of a new venture

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